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1 of 1- Dreamgirl
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Offline - Registered: 4/07/2025
- Posts: 6
Produc positioning thread
Our startup makes project management software, but we’re struggling to explain why we’re different. “Easy-to-use” and “powerful” describe every competitor. How do we define our product positioning in a way that actually sticks? Need a framework to carve out a unique space without relying on buzzwords. Real-world examples would help!
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- Registered: 4/08/2025
- Posts: 4
Re: Produc positioning thread
Product positioning isn’t about adjectives—it’s about context. Here you can define product positioning for yourself, the article reframes it as “the story your product lives in.” For your PM software, start by identifying the specific frustration competitors ignore. Example: ClickUp positioned itself as “one app to replace them all” by targeting users juggling 10+ tools. Not just “powerful”—consolidating.A proven formula:
[list=1]
- Bad: “For teams” → Good: “For remote teams drowning in Slack/email chaos”
- Bad: “Easy collaboration” → Good: “The only PM tool that auto-syncs meeting notes to tasks”
Apply this to your software. Maybe you’re “The PM tool for creatives who hate Gantt charts” or “For engineers who want docs inside tasks.” Test positioning with cold outreach—if strangers “get it” without jargon, you’ve nailed it.