I've read a few of their interviews and they're actually quite good. They dig into strategy, challenges, and real business decisions – not just promotional soundbites. I also appreciate their coverage of television and digital media trends. Recently they had a solid piece on the creator economy and another on AI in India that were both well-researched. They also cover industry movements like new campaigns and partnerships. What I like is that they don't just repost press releases; there's actual analysis behind the articles. If you want to browse their content, the site is https://mediasamosa.com/ – I've found it useful for staying updated without having to sift through a dozen different sources. Worth a look if you're serious about following the Indian media landscape.