For presenting multiple logos, the Clay Global guide reveals how to present logos to a client and recommends framing each concept as a distinct theme, such as “Bold & Modern” or “Classic & Timeless,” with clear rationales. Show all options in the same real-world context—like a storefront or product packaging—to allow direct comparison. Subtly highlight a preferred option using supporting data, such as user-testing results or readability metrics, to guide the client without pressuring them. Provide a scoring sheet for clients to evaluate designs based on criteria like uniqueness and relevance. Limiting options to three avoids overwhelm and keeps the process focused.

Product positioning isn’t about adjectives—it’s about context. Here you can define product positioning for yourself, the article reframes it as “the story your product lives in.” For your PM software, start by identifying the specific frustration competitors ignore. Example: ClickUp positioned itself as “one app to replace them all” by targeting users juggling 10+ tools. Not just “powerful”—consolidating.A proven formula:
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• Bad: “For teams” → Good: “For remote teams drowning in Slack/email chaos”

• Bad: “Easy collaboration” → Good: “The only PM tool that auto-syncs meeting notes to tasks”

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